Our Story

With the passion to embody the essence of elegance and innovation, the journey of "by JAM Gioielli" began in a cozy studio located amid the cobbled streets of Rome and later expanded to Brussels and Amsterdam. United by the passion for craftsmanship and a shared dream to create jewelry that transcends time, the founder combined her talents to create 'by JAM Gioielli' together with her excellent team.

Her astute eye for design has given each piece refinement and allure, drawing inspiration from the timeless beauty of Italian art and architecture. The marketing expert breathed life into her creations and wove stories that resonated with modern women. The artisan behind the craftsmanship transformed various carefully selected materials into beautiful works of art and infused them with a touch of magic. As the brand gained momentum and fame, the founder felt inspired to explore new avenues of creativity. Thus, she embarked on a journey to create two sister brands that would complement “by JAM Gioielli” and cater to different facets of modern women's style.

The first was "Candy Sweet", a whimsical and playful brand born from the love of all things sweet and colorful. With its vibrant designs and youthful energy, “Candy Sweet” captured the spirit of joy and spontaneity, offering a beautiful array of candy-themed jewelry that added a pop of color to any ensemble.

The second brand, 'Jie's Studio', was a nod to the founder's fascination with the art of storytelling. “Jie's Studio” was a platform for creativity and self-expression, with curated collections inspired by her travels and experiences around the world. From minimalist designs to bold statement pieces, “Jie's Studio” invited women to embrace their individuality and express their unique style with confidence.

Together, 'by JAM Gioielli', 'Candy Sweet' and 'Jie's Studio' formed a trifecta of creativity, with each brand offering something distinct yet interconnected. Their collective vision reflected the multifaceted nature of modern womanhood, celebrating diversity, individuality and the beauty of self-expression.

As their brands have continued to evolve and thrive, the founder continues to unite her commitment to craftsmanship, creativity and camaraderie. Through her passion and dedication, she has created more than just brands: each piece tells a story of passion, elegance and individuality.